I am not sure if you have noticed.
We love blues.
We are dedicating the SS23 Look Book Two to the range of spring blues.
At the beginning of each season, David considers up to 5 different blues to add to the palette. After sampling, we established the best 2 to 3 blues for each season.
Depending on the different dye processes, the same blue formula can have a different finished effect on different fabrications. That is why we don't have the same color across all the styles. Each color is handpicked based on the level of color saturation, dye absorption, and finished look unique to the style.
Our dye operations are in Los Angeles, working with a couple of small dye houses that have been around for decades. The small batch dye productions allow flexibility and quick turns. This is a process that is extremely important for a small company like SKU.
Tell us your favorite SKU blues. If we get enough feedback, we can do a small run of old favorites based on demand.
Enjoy spring, enjoy the blues!
Photographer | Dan McMahon @mcmahon_photo
Models | David Martins @davidmartinsn